Tiffany & Co
Fragrance Launch
We immersed editors in the Tiffany & Co. brand and presented the fragrance in unexpected ways including interesting design, multisensory experiences, and a live performance all during a perfect evening cocktail party.
Our entire space was transformed to immerse guests in the Tiffany & Co. brand, inspiring guests to explore, learn, and share along the way.
Guests were immediately transported and intrigued as they entered through a larger-than-life portal. Upon stepping into the space, they encountered an elegant and engaging campaign imagery installation. Guests made their way around the space, discovering memorable moments that appealed to all senses.
An elegant bottle silhouette entry moment captivated guests, inviting them into a luxurious evening while encouraging photo capture. An oversized fragrance bottle acted as a transparent container showcasing signature Tiffany Boxes. The subway tile style backdrop and neon Tiffany logo framed the linear marble clad table providing a modern and sleek surface for the ingredient display. Shining metal and glass vessels vignetted a handcrafted feel for the three signature fragrance notes.
The fragrance bottle became larger than life, as a neon clad bottle. The faceted structure showed off the architecture angles from the beautifully designed bottle as the neon glow shined bright like a diamond.
Video screens created back wall facades on either side of the stage to broadcast the Anthem and Behind the Scenes video content, as an introduction to St. Vincent taking the stage. While St. Vincent performed, the video screens broadcasted the fragrance liquid video content with a mesmerizing visual appeal. Guests left our event with their own Tiffany Fragrance in a Tiffany & Co. bag.
Agency: MKG Co Designed with Zoe Ganch
