Delta Air Lines

GRAMMYs Celebration 2018

 

As the GRAMMYs headed back to NYC after a 15 year break, we celebrated with a weekend-long experience that  wove in the cultural and musical fabric of New York with Delta’s commitment to connecting people. The “Return to New York” theme was applied to every guest interaction and event throughout the weekend, further establishing Delta as an official partner of the GRAMMYs and as New York’s #1 airline.

As the Official Airline Partner of the GRAMMY Awards and Supporter of First-Time Nominees, Delta kicked off the weekend’s celebrations with a high energy party at The Bowery Hotel, featuring a performance by Julia Michaels, one of this year’s hottest talents. As a nod to Delta’s support of the music industry, in addition to Julia Michaels’ performance, the event was opened and closed by carefully selected DJ talent. The party was kicked off by MSG resident DJ Tiff McFierce, and was continued well into the night with renowned New York DJ and radio host, DJ Funk Flex.

The Bowery was brought to life with touchpoints of the ‘return to New York’ theme. As guests made their way throughout the space they were able to interact with a custom NYC-inspired videobooth, take photos with the GRAMMYs gramophone and cymbal installation and dance with the interactive LED wall that created bursts of light while you moved. The event also incorporated interactive entertainment including a three card monte magician and Showtime Showtime dancers, both of which are nods to New York culture.

Agency: MKG Graphic Design by Patrick Finch

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Entrance Bar
Main Bar
Entrance Bar Sign
Magician
Photo Booth
Step & Repeat
Julia Michaels Red Carpet
Cymbal Installation
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Stage Lights
Julia Michaels on Stage
Julia Michaels on Stage Blue Lights
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Showtime Dancers
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LED Wall Dancing
LED Wall Record
LED Wall Circular Pulse
LED Wall through glass windows
 

DESIGN


Moodboard
Floorplan
Entrance Bar 2
Entrance Bar
Photo Booth
Step & Repeat
Cymbal Installation
Main Bar
Stage
Stage Back Wall
Side Room
DJ Booth
Lounge
LED Wall - Dancing