TaRGET
BEAUTYCON
To build Target’s credibility amongst beauty fanatics, we created Roses All The Way, a unique and breakthrough activation that stood out within the crowded Beautycon space. Our visually stunning booth immediately caught the eyes of attendees, attracting them to our space. The activation highlighted Target’s rose focused products and invited beauty junkies to sample products, talk with experts, and pose for rose-themed photo opps.
On the centrally located product displays, Target beauty products were organized into categories of Hair, Skin/Fragrance, Cosmetics, and Personal Care for guests to see and sample. Guests were able to view Target Beauty products online via iPads in NYC and test & try on products with Target’s Virtual Try-On Beauty Studio in LA. Our beauty demo station offered up a unique service per market to guest of our space. At the hair station in NYC, guests had the chance to get a rose hair tint as well as pick an updo style. A stencil swatching station in LA was the spot where guests were able to get a temporary tattoo using Target Beauty products. Our flower shop gifting bar distributed full sized rose-themed products were given away in NYC to guests. Branded fanny packs were distributed in LA to guests as well as Harry’s Men’s Body Wash. Guests could have their picture/video taken while swinging in front of our branded rose covered wall. Finally, the confetti booth booth showered attendees with rose petals and captured the moment with a shareable GIF. The side of the booth displayed the #TargetBeauty hashtag and provided an additional photo moment for guests.
Agency: MKG Photography by Thomas Litkins
