Adidas x KITH FC
Proposal
Adidas in partnership with KITH created a new line of Football Club uniform apparel, specific to major metropolis's across the country. The unform lines were created for four specific markets in Brooklyn, Manhattan, LA, Miami, and the goal was to create an experience that bridged the four locations by way of a simulcast. With Adidas being iconic, and KITH being know as a pioneer in fashion retail, the space was set to be an energetic and engaging interaction. Guests would be playing FIFA 2018 in their local Adidas or KITH retail store, against players located in the three other markets, while on-lookers can view the expressions of each player's excitement in real-time as they were simulcasted on adjacent screens. On the reverse side of the gaming display, the uniform collection of each locale would be artfully displayed for guests to peruse.
Co Designed with Dustin Malstrom.
