Delta Air Lines
DUGOUT 2016
To highlight its commitment as the official airline of New York baseball, Delta activated the Delta Dugout ‘Catch A Flight’ experience in the heart of Flatiron Plaza. Delta gave fans the opportunity to literally ‘Catch A Flight’ by launching baseballs into large mits using our custom flight launcher. By ‘making a catch’, fans could win great prizes such as stadium suites, game tickets, flight vouchers, team memorabilia and more.
Guests were asked to sign up for the Delta Dugout program with flight attendants in the queue via iPads. Guests were also required to be SkyMiles members in order to participate in the activation. New members were automatically signed up by registering for the Dugout program. The space was strategically designed to emulate an authentic baseball experience with the tent designed to look and feel like the outfield at a game. Trained brand ambassadors dressed in Delta-branded coach and ball boy uniforms to give tips to fans as they used the launcher and provided commentary play-by-plays to liven up the atmosphere and draw bystanders in.
As the hometown airline, Delta has had a longstanding partnership with the Atlanta Braves and Turner Field. Delta gave fans the true all-access Dugout experience with a day that included an exclusive highlights tour of Turner Field, baseball-themed catering at the Sky 360 Lounge. In line with the ‘Catch a Flight’ theme, guests were given the chance to win incredible Braves memorabilia, Delta flights and more at the flight launcher in the heart of the field.
Agency: MKG Co Designed with Laura Pelstring.
NEW YORK
