BIRCHBOX MOBILE TOUR
The Birchbox brand focused on supplying its customer base with a subscription of sample-sized beauty, skin care and health regiment products on a monthly basis, to sample premium products at discounted prices. The one brick and mortar location in New York allows you to even curate your own box and hand select the creams and sirums to take home with you. With a goal of exposing more potential consumers to the ideals of their business concept, Birchbox set out to create a mobile pop-up shop to tour the country.
Originating with a greater female demographic focus, the brand has broadened its horizons and expanded its offerings to male clientele as well. The mobile pop-up concept encompasses similar spaces fabricated from a modified shipping container structure, to better inform consumers of the benefits of their service. In two different aesthetic configurations, the exterior courtyard space allows you to “Build Your Own Box” and take a selfie with your custom box. The container interiors showcase their full-sized product lineup, allow you to sample the products, and offer beauty services such as a manicure or beard trim on the upper deck lounge.
Agency: TH Productions
