CÎROC x DELEÓN
New Years Eve MOBILE BAR CART
With the desire to create an over the top, edgy NYE experience for its inner circle to help celebrate the holidays and NYE, CE Spirits with CÎROC Vodka and DeLeón Tequila set out to create a socially amplified messaging around CÎROC’s Blue Dot and White Grape variants and DeLeón’s new bottle.
We created an all encompassing experience and highly Instagrammable moment to deliver the ultimate intimate gathering directly to guests’ doors in time for the big night. These experiences were broken down into three distinct tiers, and each including ultra premium CE SPIRITS, mixers, barware & glassware delivered in an elegant way guaranteed to surprise and delight every step of the way. The ultimate gift from Mr. Combs featured an ultra luxe, custom branded cocktail experience in the form of a mobile bar cart, hand delivered along with white glove cocktail service to your door.
The cart featured a curated selection of CE SPIRITS including CÎROC’s Blue Dot and DeLeón Reposado as well as a collection of luxury glassware, bar tools, mixers, accoutrements and only the finest caviar. The bar included personalized branding elements that are tastefully integrated throughout. In addition, the delivery will spotlight premium NYE swag for the ultimate party experience.
These Bar Case VVIP NYE experiences were individually delivered to media and influencers, where each case contained CÎROC’s Blue Dot and DeLeón Reposado as well as an assortment of curated bar snack, premium glassware, bar tools, mixers and accoutrements.
The custom DeLeón holiday kits are specifically designed to showcase the new bottle design and decorative caps. Housed in premium display boxes, the kits will included a new 750ml bottle of DeLeón Reposado and four gold flavor inspired bottle caps that also double as shot glasses for local influencers to use as they toast to the New Year with friends near and far.
Agency: Cocktail Academy Designed in collaboration with Stacey Rigley Photography/Videography by Gabe Yeh & Colorblind
